AI Insights · Timothy · April 2025
Top 5 Fashion Games on iOS in Oceania: Q1 2025
Explore the performance trends of the top five fashion games on iOS in Oceania during Q1 2025, highlighting downloads, revenue, and active users.
In the first quarter of 2025, the fashion gaming sector on iOS in Oceania showcased varied performance metrics across the top five applications. Here's a detailed look at their trends.
Project Makeover from Magic Tavern, Inc. maintained a strong presence with weekly revenue peaking at approximately $55.3K in early February. Downloads gradually declined throughout the quarter, starting from 3.4K in January to around 1.2K by the end of March. Active users showed a significant drop from 32K in January to about 14K in March.
Covet Fashion: Dress Up Game by Crowdstar LLC observed an interesting spike in revenue, reaching $15.8K in February. Despite this, downloads remained low, averaging under 500 weekly, with active users decreasing slightly from 2.1K to 1.7K over the quarter.
SuitU: Fashion Avatar Dress UP by Libii HK Limited experienced relatively steady weekly downloads, ranging between 600 and 1.1K. Revenue saw a notable increase, hitting $10K in March, while active users hovered around 9K throughout the quarter.
Glow Fashion Idol from Crazy Labs had a declining trend in both downloads and revenue, with downloads dropping from 4.3K to 1.8K and revenue decreasing from $8.2K to $2.8K by the end of March. Active users also saw a reduction, ending the quarter at approximately 5K.
Lastly, Pocket Styler: Fashion Stars by Nordcurrent UAB experienced a decrease in downloads, starting from 1.2K and closing at around 470. Revenue saw fluctuations, peaking at $4.2K in early March, while active users declined from 2.1K to around 1.3K.
These insights, provided by Sensor Tower, offer a glimpse into the dynamics of fashion gaming apps in Oceania's iOS market during the first quarter of 2025. For more detailed analytics, visit Sensor Tower.
